Millions of apps are built now and then around the globe, to get their place in the Google Play Store, Apple App Store, Windows Store, Amazon Appstore, and Blackberry World. However, getting the app published in the Apple App Store is comparatively a cumbersome task.

Apple has a well-defined and rigorous review procedure, which helps the company in screening out only the valid apps that follow their guidelines and the rest others are rejected.

In fact, Apple has very well stated its app review process on its website and what all things the developers must consider while building an app to become a part of the Apple App Store.

Let us have an overview of the reasons why Apple rejects the app.

1. BEING IGNORANT TO BROKEN LINKS

It is very frustrating to experience an app that has a lot of non-working web links. This not only questions the integrity of the app but also defames the image of the platform (App Store) channeling such apps. This will increase the bounce rates of visitors. Further, the app might simply crash. Therefore, it must be ensured that all links in the app are functional. Moreover, links directing to updated customer care handles and privacy policies are required in the app.

2. ACCESSING USER INFORMATION WITHOUT PERMISSION

The app must access the user’s data by requesting their permission. It must be completely and clearly explained what’s the purpose of using their personal information. This can be even described by giving an example to make it clearer and simpler for the user.

Apps must contain a user-facing purpose string along with a $!{infoPlistKey} key in the app’s Info. list file, if the app refers to APIs that uses sensitive user data.

3. BUGS AND INCOMPLETE VERSIONS

The developer must be responsible enough to test and check their own app before submitting it to the Apple App Store. In case, the app is unfinished then it must not be sent for publishing. Also, apps must be thoroughly tested on all the latest software platforms. Furthermore, all types of bug issues must be resolved and fixed before applying for submission.

For all the apps already present on the App store with minor guideline concerns, the bug fixes can be validated as long as there are no legal issues.

4. INAPPROPRIATE SCREENSHOTS

The screenshots uploaded in the App store must clearly convey the functionality and values of the app. It must not confuse and misguide the user. The overlay images and text must be used in such a way that it enriches the user experience, rather than hampering it. Moreover, the screenshots must match with the correlated device type in the App Store Connect. This will help in a better understanding of the app and enhance a positive user experience.

5. REPETITIVE SUBMISSION OF SAME APPS

Many times, the risk of app rejection increases just because you keep on submitting the same app, again and again, several times on the App Store. It ties up the App review procedure. The various similar apps must be carefully combined into one. This will not only improve the user experience but also the app review experience.

6. POOR QUALITY USER INTERFACE

The Apple guidelines emphasize a lot on the outer beauty of the application. This means your app must have a rich, refined, high-valued clean, and user-friendly interface. The User Interface guidelines of Apple focus on formatting content, touch controls, hit targets, text size, contrast, spacing, high resolution, distortion, organization, and alignment. Thereby, the layout of the user interface must be carefully planned so that it meets the requirements of the App review process.

7. INADEQUATE LASTING VALUE

A fancy UI is not enough, the app should have a lasting value. It should be better than the apps already present in the app store. Further, the app must offer unique, useful, or app-like features to get approved by the App Store. There must be a genuine expected demand for your app, thus make sure it is meaningful.

It must not be confined only to a specific niche market. Also, there must be sufficient content and functionalities provided by the app. For creating a better experience, compare it with the app already available on the platform.

8. WEB CONTENT NOT ADHERING TO CUSTOM APPLE QUALITY

Make sure that your app is productive and engaging. Also, it must offer the majority of the features that are unique to iOS. All the website, web clippings served in an iOS app must have the web content formatted as per the iOS. Further, to make a quality app there should not be limited web interactions.

9. PROVIDING INCOMPLETE INFORMATION

All the information required to be filled in the App Review section of the App Store Connect must be entered for app review. For a smooth procedure, consider the following:

- Specifics must be included, in case there are special configurations to be set up.

- A demo hardware or video must be provided if the features need a system that is difficult to replicate or particular hardware is required.

- Offer a genuine demo account username and password for the features to sign in smoothly.

- Provide an updated and complete contact information.

10. MISGUIDING USERS

The advertisements of the app must be true to the user and must convey the exact functionalities it offers in the actual app. There must not be unnecessary illusions about what your app offers. Whatever features and functionalities are displayed in the advertisements, they should be provided in the app too.

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CONCLUSION

To conclude, the above criteria are maintained by the Apple app review team. This helps in uploading only those apps in the App store that perform as per expectations, respect user privacy, trustworthy, and free of objectionable content. Follow these rules to successfully submit your app to the iOS platform.