Anyone looking to hire an SEO services agency is truly spoilt for choice, as there are numerous options to choose from. Just one search engine query can bring forth a list of SEO service providers based on just about any part of the world. Therefore, sometimes it gets tough for the business owners to separate the wheat from the chaff and the contenders from the pretenders.
It gets more difficult if the business owners don't understand the different nuances of SEO. Many agencies make tall and exaggerated claims to get more business and you should steer clear of them at all times. You need to do your homework and exercise due diligence and caution before making your final choice.
Hence, this piece has been put together to enlist the 5 different factors that you should consider while hiring the right SEO services firm. Let's get started!
1. Success Stories:
Don't take the claims and promises of the SEO services agency at face value. Dig deeper and do your research if you want to get the best bang for your buck and avoid the feeling of being shortchanged later. You are advised to check the background of the agency to be sure that you indeed are dealing with a legitimate company.
You should ask the company in question to provide you with examples of their previous work. You also need to ask for reports which detail their plans and strategies for increasing traffic to websites. Once you have gotten the examples, you need to do a Google search on them. If they don't rank as high as they claim, then you need to avoid that agency and focus your attention elsewhere.
2. Does the agency use white hat practices
You need to check if the SEO services agency in question uses white hat practices. If they don't, then the best advice is to avoid them. A lot of scam agencies use black hat SEO practices to attain high rankings.
Websites who get better rankings and traffic with the help of black hat practices eventually end up getting punished and even removed from search results. Hence, it is advised to only partner up with an agency that uses white hat SEO methods. To be sure of this, you need to ask the service provider to give you a detailed list of what they will do on your website.
3. Transparency and honesty
Transparency and honesty are the cornerstones of all business relationships and the same applies to your relationship with the SEO services agency in question. There are a lot of spam agencies who make exaggerated promises just to lure uninformed business owners.
Be very careful of agencies that offer exceptional results within a couple of days. This is because there is no quick-fix when it comes to SEO. Long-term results take a lot of time and that's the reason why you should select an SEO services agency that is upfront and honest with you.
4. Quality costs money:
Your choice of the SEO services agency will be dependent on your budgetary constraints. It is advised that you don't go for the most economical option as the top digital marketing solution costs money. Moreover, most companies who offer low prices to attract customers end up delivering sub-standard services.
Ideally, your goal should be on finding an agency that provides value-for-money services. Services that are worth every penny that you are paying to the agency. You should also avoid one-size-fits-all SEO agencies. Don't go for low-quality SEO services just because they are cheap as such services can affect your website adversely.
This doesn't in any way imply that the most expensive services are always the best. There are indeed some overpriced duds in the market and you need to exercise caution and due diligence to steer clear of them.
Do your research and homework and narrow down on an agency that offers value-for-money services and don't hesitate to spend money where it’s prudent to do so.
5. More focus on ROI than rankings:
You should avoid hiring agencies that are more focused on rankings than return-on-investment (ROI). This is because it has more benefits for you to have high returns on investment from your website than ranking first for certain keywords. You should ideally choose to work with an SEO agency that can tell you where each conversion originated from.
You should work with an agency that has an actual plan of ensuring high ROI for your business than ranking on certain keywords. This is because high ROI ensures that you have profitability and keeps you in business. There won't be many benefits to hire an SEO agency that is focused too much on rankings.
There you go. Those were the 7 factors that you should consider to enhance your chances of hiring the right SEO agency for your business. If and when you consider these factors while making decisions, you will be on your way of hiring the right agency for your business.