When it comes to working with the best SEO services team you should be considering how you are going to calculate the ROI or return on investment regarding specific keywords that you are using. There are plenty of tips that you should think about, including ensuring that a complete analysis is done as well as your current position for that keyword and the click-through-rate. Keep reading on to find out more about how to figure this out and how to make the right choices.
Tips for Calculating ROI
There are numerous tips that any SEO services company would be able to help you with, including how to calculate your return on investment when you are looking at a specific set of keywords. Here are a few of the tips that would help you, such as:
Fully keyword analysis –
You can get some estimates from a full analysis and there are plenty of tools you can use that would be able to help you with this work. For this, you are going to require the words that you are looking to target along with their estimated data for search volume. This would help you to determine which of these keywords would bring more in for you in terms of search results.
Download all keyword data –
The next tip that you are going to want to do is download all of the data for your chosen keywords that you are using or that you want to use. This data would then help you with figuring out some averages and information about the ROI that you would be seeing.
Calculate your CTR for average positions –
Once all of the keyword data is ready, then you need to have at least 12 months' worth of information for them. This can be done easily and you can share the information with your team and you need to make sure that you have the CTR or click-through-rate information listed along with your position. You can use various algorithms in Google Sheets or even Excel-like “AVERAGEIFS” so you can look up the current position and the average CTR for all of your keywords.
Identify gaps and opportunities –
Now that all of the keyword opportunities have been identified after the keyword analysis you need to check out what keywords you are ranking for, what your current rank is, the number of impressions, what your CTR is, and how many clicks you are getting.
Summarize the keywords –
The analysis is likely to give you a huge list of keywords that you might want to target and you need to use a tab for a summary. This will tell you where the opportunities are going to be by using the “AVERAGEIF” and “SUMIF” formulas. These would be the most opportunistic terms that you are going to want to use for your upcoming project.
Another thing to consider is the cost, especially if you are going to have to be bidding on the keywords to use them in your content. This is important, so make sure that you are looking at how much you are spending on the PPC for these keywords as well as how much you think you would be earning along with the traffic you are estimating. The more traffic you get, then the more income and money you will be making on your keywords and you need to know what you should be expecting.
Monitoring data –
Another thing to consider is that you should be constantly monitoring the data, which you can find in your Google account and much more. Do this frequently so that you can see what the current rankings are and if you are slipping in the ranks or if you are going up. You also need to consider if you need to adjust your keywords and what keywords are bringing in more traffic than others so you can make any necessary changes.
Make sure that you are thinking about all of these tips when it comes to figuring out how to see what your ROI will be when you are targeting a specific set of keywords. The more you know, then the easier it will be for you to decide what set to go for and which ones aren’t going to be worth your time.
You should do a complete analysis of all of your keywords and the affordable SEO packages can help you with this. Also, you should make sure that you are figuring out which keywords have the highest click-through-rate and which ones have the highest rank to see which ones you can change. You would also need to consider how much you are going to be paying for the marketing and that you are monitoring the data to make any changes needed before you slip down in the ranks.