Lower Startup Costs
If you decide to open a physical store, you will have to rent space and moreover hire staff that will be involved in handling inventory and selling. This can get expensive, particularly if your store is located in posh localities.
Also, as you scale your business and expand your operations, your running cost can go up significantly.
On the other hand, you can Start ecommerce business with minmum capital. An online store eliminates the need to rent or own physical space. You can run your online business from the comforts of your home.
If you opt for dropshipping and choose the right supplier, operating an ecommerce store is an effortless process.
In case you choose a fully hosted ecommerce platform, you will have to pay a reasonable monthly fee to run your online business.
When it comes to potential customer reach, ecommerce store wins hands down. With Internet reach breaking all past records, your online store will be accessible to more number of customers as compared to a physical store.
For instance, if you Sell toner cartridges on your physical store, your business reach will be restricted to your locality. This will severely hamper your business growth.
With an online store, customer reach is not restricted to geographical constraints. Anybody having an Internet connection will be able to access your online store and place order.
Business Working Hours
If you decide to Sell servers online, your business will be open 24/7. Anybody irrespective of time, will be able to place orders on your ecommerce store.
Whereas, if you plan to do business offline, your sales are restricted by working hours. Most brick and mortar store operate 10-12 hours a day. Restricted timings are one of the biggest disadvantages of opening a physical store.
Adopting various marketing strategies to boost sales of your brick and mortar store will not provide satisfactory results.
On the other hand, implementing the right online marketing strategies can take your business to the next level. For instance, when you Sell electronic components online, you can get good returns on marketing investment.
If you spend reasonably on online marketing, you will get rich dividends in the long run.
Moreover, the cost of marketing online store is significantly less as compared to a physical store.
Ask consumers about which shopping technique they prefer and pat would be the reply; online shopping. Unlike a retail store, an ecommerce store offers a great amount of convenience. With just a few clicks, consumers can place orders without leaving your home.
On the whole, with potential customer base restricted to the surrounding area, depending upon brick and mortar store alone to increase sales is not a good option.
In today's times, where online shopping is the new norm, having an online presence is a must to drive sales. The fact that you don't have to open a physical storefront to start business is the biggest advantage of having an ecommerce store.