There was a time when telemarketing was one of the most effective strategies that can increase the sales of products/services in a jiffy. Nowadays, however, the situation is pretty different. Why? The primary reason behind that is potential customers often don’t stay on the call for more than 10 seconds. But it doesn’t mean that telemarketing has lost its effectiveness.
This traditional strategy still can bring the desired results to the table if it gets undivided attention. And we would like to reveal that many multinational companies avail telephone marketing services from reputed outbound call centres to increase the sales growth.
Today, we are going to give 3 reasons that would explain why telemarketing hasn’t been outclassed yet by other marketing strategies. So, take a gander:
- The Human Touch
At the present time, of course, companies can promote their products/services in numerous ways. For instance, sending eye-catching emails that contain in-depth information about products/services could be a good promotional strategy.
But in this modern era where people are accustomed to using digital media platforms for communication, a telephone call can give a welcome human touch and make the contacted person feel valued. This can lead to a meaningful dialogue, which consequently, may result in better sales conversion rate.
In a nutshell, ‘Human touch’ is the factor that makes telemarketing preferable when it comes to improving the sales growth.
Therefore, if you are a business owner and want to increase the sales of your products, avail unimpeachable telephone marketing services from a recognised outbound call centre.
- Get Quick Response
As we have already told that companies can promote their products/services in several ways. But telemarketing is the tactic that can help to get a swift response from potential customers. During telemarketing calls, telemarketers give their best while making prospects understand the benefits of products/services. Generally, the former succeeds in convincing the latter to make the purchase decision, which consequently, ameliorates the sales growth.
Furthermore, when telemarketers get a negative response, they request potential customers to refer someone else who may be interested in advertised products/services. After getting referrals, telemarketers get in touch with a referee and talk about products or services. This, again, increases the odds of securing a high sales conversion rate.
Last but not least, the most cited reason behind why telemarketing hasn’t been outclassed by other marketing strategies is its cost-effectiveness. Nowadays, social media platforms are getting used as a tool that can help to increase the sales of products or services.
Of course, social networking platforms help to reach a maximum targeted audience, which surely leads to better sales growth. In order to let posts to be seen on Twitter, paid ads options seem like an only choice. Similarly, it is significant to pay if you want to ensure that maximum people see your posts on Facebook.
Here, the significance of telemarketing increases as it is far cheaper than social media marketing.