Social media optimization (SMO) is the use of a number of outlets and communities to generate publicity to increase the awareness of a product, service brand or event. The goal of our company is to strategically create interesting online content, ranging from well-written text to eye-catching digital photos or video clips that encourages and entices people to engage with a website and then share this content.

SMO is a form of Internet marketing that utilizes social networking websites as a marketing tool. Social networking websites like Facebook, Twitter etc. are gaining immense popularity among leading website owners to employ these outlets for attracting traffic.

Benefit of SMO:

• Driving traffic from sources other than search engines: Social marketing presents a low-cost opportunity to increase traffic from additional sources.
• Utilizing Word of Mouth Advertising: Social marketing allows users who find our information in social websites to easily share it with others.
• Creating a community: Social media encourages the development of online communities of user generated content, oftentimes around specific topics or interests.

Advantages of Social Media Marketing:
1. Cost Effective
2. Powerful Tool for Brand Engagement
3. Target Specific Audience

Disadvantages of Social Media Marketing:

1. Face to Face connections are Endangered
2. Risks of Fraud or Identify theft
3. Time waster.
4. Corporate Invasion of privacy.

7 Steps To improve Your SMO

• Reputation - build our reputation as a reliable qualified source
• - encourage more engagement, sharing & reciprocate
• Authority - become a notable authority in our field of expertise
• - harness originality & creativity, be a Thought Leader
• Social - be social, find and engage sociable experts in our field
• Media - know our social media platforms to maximize influence
• - improve technical aspects to increase optimization