Rage of social media sharing is intensifying among the people constantly and daily thousands of creative content with attractive images, videos, memes, gips, etc. are published on social media by these users.
People are now interacting with the global population more than ever and sharing their views with their friends and followers about the things they are trying new in their life and something they find useful.
This includes product reviews, pictures of visiting amazing places, foods, clothes, events, news, and anything with hashtags and mentions.
This provides a huge opportunity for brands and marketers to collect their user-generated content and use it for their marketing.
As user-generated content builds the trust and authenticity of brand and business among new customers, marketers are focusing to include it in their marketing strategies.
But questions arise about how to collect it as there are uncountable numbers of user-generated content and how to find the one that is relevant to their brand.
The answer to this question is only with the social media aggregator.
Yes, social media aggregator is a tool or software that collects and curates social media content from various social media channels and allows you to display it on your website or any marketing touchpoint where your audience connects with you.
So let’s learn what Social Media Aggregator is and it’s important for your business.
Social Media Aggregator - What It Is?
This is one of the types of content aggregator tools that collect social media content from different social media channels.
With these tools, you can fetch social media content using keywords, hashtags, mentions, handles, locations, URLs, etc. as per the platform you choose. It will collect all the social media feeds in one place and allow embed them to your website or repurpose it for your brand marketing.
Not only this, but these social media aggregators also offer various features like customization and moderation so that you can design the content and filter out if any inappropriate content is there.
With the help of social media aggregators, you can display curated social media content on different digital platforms like websites, event digital walls, signages, or any digital screen to engage your audience.
Customization features allow you to design the content in different themes, styles, and layouts as per your digital platform needs.
Also, they display user-generated content from social media platforms in real-time, making it a perfect tool to create engaging and interactive social walls during events.
Thus with social media aggregator tools, you can easily fetch social media content and display it on any digital platform effortlessly.
Importance Of Social Media Aggregator
Develop Trust & Authenticity
As user-generated content is created by real customers and real people praising the brands and businesses, it will increase the trust and authenticity of content among new customers.
People trust the reviews and recommendations shared by their peers instead of believing in professionally created content by brands.
90% of the new users trust the UGC and like to make purchase decisions based on the real customer's reviews and checking the social proof on social media platforms.
Thus, displaying the social media content directly on your website displays social proof on your brand and increases trust for your brand.
Save Your Time & Cost
Social media aggregators help in saving your time that you spent manually collecting social media feeds from social media channels and embed them on your website.
Also with the minimum investment, you can get a plethora of useful content that is effective in turning the audience into long-term customers.
As user-generated content is perfect for building trust and authenticity of content you display to your audience, it is worth spending time and money on UGC marketing.
Moreover, creating branded content requires lots of costs that you pay to content writers, graphic designers, and many people who are engaged in publishing one piece of content. Thus, spending some amount worth your efforts and saving your time and money.
Increase Audience Engagement
Displaying social media feeds on your website offers similar experiences to social media platforms to your audience.
People love to engage more with social media content and want to learn more about real customer experience for the products and services provided by the brand.
User-generated content builds the connection of your audience with your brand and humanizes interaction. It increases the dwell time of your visitors and boosts the purchase decision of your audience.
Collect Unique and Creative Content
Social media aggregator is the best tool for fetching creative content from social media that is unique, attractive and engaging to your users.
It is impossible for your brand to bring engaging and unique content every time for marketing campaigns. Thus, displaying user-generated content is the best content strategy for your brand promotional purposes every time with unique and amazing content.
As of now, you have learned about what is a social media aggregator and the benefits of using it for your marketing purposes, don’t waste your time in searching about it.
User-generated content is the recent marketing trend and many brands are receiving exponential growth after integrating UGC into their marketing.
Thus, without making a delay, you can find a social media aggregator that best suits your marketing needs.