Content is one of the significant factors of SEO that binds you with the Google. ‘Content is king in SEO’ is a statement that we heard several times and still, it is true because not a single SEO campaign can be completed or effective without content. That’s why many people said that SEO is all about content.

Now the competition among the business for visibility on the search engine is growing day by day and this is why they are focusing more on creating unique and relevant content. It’s the quality content that engages readers and boosts the search engine rankings while getting authoritative links pointing to your site.

Though there are several factors contributing to a good content but here this article highlights some significant factors like the length and density and how these factors impact your SEO campaign performance and gives insight that is your content favorable for SEO forever or not.

Content Optimization And Its Length

The SEO trends also change with Google Algorithm. In this way, there is also a shift in the “content is king’ cycle and SEO experts focus more on the content optimization than the keyword optimization to get trapped in this cycle.

It has become important to publish quality and unique content pieces that stand out from the rest that can attract the attention of your audience. But knowing the certain minimum amount of content on a website is important because there are different types of content and almost each website has different pages. Then what is the right or a certain amount of a content a page should have?

There is no clear answer or rule defining a specific amount of words for web pages. However, some industry or SEO experts suggest that 600 to 700 words content is good and some experts just said that at least 300 words should be the minimum limit to get top rankings in the search engines.

The long-form content is the right way in terms of providing a decent amount of relevant information to the users and adding target keywords variation. Though it has become a ranking factor but remember 300 word limit is good for SEO.

Long Vs Short Articles

Similarly, there is no specific limit for the blogs and articles but the general trend is large-form content having 700 to 1000 words. Many research from 2015 to 2017 have revealed that web pages having a longer content rank higher in the search engine. Because long content earns significantly more links than the short articles or blogs.

Though it is clear that long copies rank high and convert better but it does not mean that short articles have no power or value. A short article which is informative and concise may convert better than the long-form content. Because there are still many users that are more likely to read short articles to find the answers to their queries. So, it depends on your target audience, if they are getting better and complete information in short articles then it will be beneficial to write and publish short articles. So, it is better to test things out.

The key is to create a write great content that is informative, relevant and original content that engage readers and convert better than the short content. A good copy of content only receives more links and share. Such insights will help you in creating great content copies that work well and make your content favourable for SEO.