The way internet surfing is rising on mobile devices every day; various companies are looking optimistic and investing hugely in the mobile commerce industry. If you are heading towards expanding your business into a mCommerce industry, multiple platforms are available like WooCommerce, Magento, Joomla, etc. that can be used for developing an eCommerce store. When it comes to ecommerce website development, most of the ecommerce business owners prefer Magento2 for various good reasons. You can hire certified magento developer for better proficiency in business.
How the facts stands on:
- 19,336 business websites are using Magento2 as per the eCommerce stats.
- 42% of total mobile revenue comes from retail apps of top 500 retailers.
- As per the statistics, “58% of all the retail ecommerce is expected to be generated through mCommerce in 2021.
Global mobile commerce revenues were 98 billion dollars in 2015 and will surpass 700 billion dollars in 2019.
Below are some reasons why retailers must consider Magento2 for developing their mobile store:
Great and highly enhanced M2 admin panel:
UI and UX are considered as one of the essential aspects when it is a matter of admin panel. No one messes up with the things that are highly complicated for getting accustomed. People usually like those UI that is simple to use, and magento2 comes with enhanced admin panel having integration for admins to manage the ecommerce site.
Maximize the sales:
Most of the sales are coming from mobile phones these days. As per the research, purchasers are 51% more likely to purchase the things from online store owner having fully optimized and user-friendly mobile sites. Gone are the days when people used to open the desktop or laptop for shopping and purchasing online. The first thing people look upon for help is mobile phones.
Simultaneously, to boost the conversions, website ecommerce owners must update their website from various mobile screens to ensure undisturbed browsing and best purchasing experience and Magento 2 is the one-stop solution for developing a mobile app that will help in boosting the conversions and maximizing the sales.
Full control from mobile:
Magento2 is packed with all the amazing features that helped in running the ecommerce business efficiently. It is an open source platform that has everything that you look for while starting an online ecommerce venture. Here are the features you expect from magento2:
- SEO enhanced functions
- Catalog management feature
- Site management
- Marketing/promotion feature
- Order management
So, while developing a website with magento2, one can manage the entire Magento based website, and it functions simply from mobile with the help of admin extensions of your ecommerce store. This means that a business owner can manage the entire website single-handedly from mobile. Magento developercan better assist for implementing Omni-channel model for your website.
As Google announced an algorithm in April 2015, Google started giving high priority to mobile-friendly websites in their search engine result page, and it also penalized and lowered down the ranking of those sites which are not mobile friendly.
So, when it comes to magento2, one need not get worried about developing a version of the website that is mobile friendly. A website thus created with magento2, is highly responsive for any devices giving Omni-channel experiences. It used to be a matter of old days when one needs to create different versions of websites for diversified devices. If you develop the website for Magento2, you can target for eCommerce and mCommerce both at the once.
This is the essential step as an ecommerce mobile app. No one likes the cart abandonment. It’s not a good experience for customers, nor business owners. If the checkout process of the store will be complex, you will see high abandoned carts on your ecommerce store. This process becomes so complicated and time-consuming if it is happening through desktops. Magento2 platform initiates easy and secured checkout for an ecommerce site. This ultimately helps in boosting the traffic on eStore, when people buy your products on their fingerprints in a short time.
Latest and trustworthy caching ability:
Caching is the crucial factor that serves as a trustworthy parameter for the sites, especially for mobile sites due to its aspect of the unpredicted ability of mobile connectivity. Magento2 has the trustworthiness of caching ability and supports full varnish cache that is easy to configure and initiates the developers for enhancing the performance of the website no matter how much connectivity issues they come upon.
Magento2 comes with best in class marketing features:
- Drag and drop functions
- Sharing an email
- Visual Merchandising
- Creating the wish list
- Customer segmentation
- Optimizing product category page
These features help in taking your Magento store on next level. It also enhances the overall visibility of the site.
User-Friendliness: No one loves to work on the stuff that is complex. Magento2 helps in initiating simple and user-friendly website. With Magento2 things gets simpler. Magento2 comes with its pre-default themes, that one can install external third party themes or all themes developed as per your requirement. This overall structure will be such that customers can easily search the products, add it to cart and checkout with ease.
To create a focus on mCommerce is essential for the eCommerce business. And magento2 is undoubtedly the best choice for mobile commerce for all reasons as it has leverage over the magento1. Moreover, it is user-friendly, fully optimized, highly scalable, flexible and extremely productive. With the full functioning of the eCommerce website development for the desktop and mobile devices, Magento helps in inviting more customers and boost overall revenue of the business.