To build a brand online, it is essential that a business focuses on the type of content they are sharing online. These days, everyone is using social media channels to promote their products and services but not everyone gets brand recognition and success. ‘Content is King’ and it is crucial if you are trying to build a long term brand online. Social media marketing is complex and it needs an investment of time, money and patience.

There aren’t quick results overnight, it depends on the advertising of your brand, the outreach, Content, etc. Digital marketing agency in Delhi use different types of content and share them on your social media profiles with an effective strategy in place. Here we will talk about Content marketing and how they are beneficial for your business. Content marketing is a form of marketing focused on creating, publishing, and distributing content for a targeted audience online. Here are the types of content that a business can create to guarantee long term success:

1. The magic of Blogging: This is the number one tool of content marketing. One, because it’s free. Though writing a good quality blog takes up a lot of time to set up, but when it’s done right, it provides good results. You are opening endless amounts of opportunities for your business. Blogging is a way to communicate with your audience and when you write about what your audience wants to read, that’s when you are going the right way in applying your strategy. The benefits of blogging include communicating with your audience, providing value, providing high-quality sharable content, SEO, getting leads, to increase website ranks on the Internet, etc. there are endless opportunities when you use a blog as your content marketing strategy.

2. Incredible Social media posts: Social media is one such platform that requires no investment if you don’t want to avail of any paid benefits. Trends in social-media technology and usage change rapidly, making it crucial for businesses to have a set of guidelines that can apply to many social media platforms. You need to stay active on Social media, every single day and more than once. A small business can always start with a good combination of blogs and social media posts, there is no marketing budget and no ad spends required. Although slow, gradually this strategy shows positive results when your business starts receiving recognition.

3. Modern Email Marketing: While blogs and Social media helps you reach your target audience, Email marketing helps you in contacting your customers directly. It gives you an opportunity to collect the information from potential customers and the ability to them whenever you want. With Email marketing, you can send out any broadcast or announcement to your audience and there is nothing getting in the way.

4. Appealing Videos: The visually appealing videos are doing so good right now. You will see short videos or longer ones on all social media platforms such as Instagram, Facebook, Twitter, etc. Your audience can very easily connect with videos rather than just plain content. There are all kinds of the audience that you will interact with, some like to watch, some like to read and others like to listen. With videos, you can reach the audience which likes to watch.

5. Social media Stories: If you are well aware of the social media channels, then you must be knowing about the interesting feature of ‘stories’. It is so common that every kind of social platform is making use of it like Instagram stories, Facebook stories and even Youtube has the feature. These stories give the audience a touch of familiarity and it is exactly what they need to feel closer to you.

6. Interactive Chatbots: Chatbots are fairly new but effective. Many businesses have created a personalized chatbot for their websites so that they can interact with their customers with being present; so that their customers don’t feel neglected. Chatbots give your audience directions to contact you and interact with them, it saves time and irritation of calling here and there.

There you have 6 types of content marketing that you can use to grow your business. From Blogging to creating interesting social media posts and videos, all these content marketing strategies are beneficial for your business if applied the right way. A digital marketing agency in Delhi has a team of specialized professionals who can handle your social media if you are willing to spend some money, otherwise, using these strategies you can easily achieve your goals.