Technology is evolving at the time, and it has offered a variety of techniques about improved graphics, artwork, printing with quality and cost effectiveness. The advent of latest & upgraded technologies has also made printing affordable and easy to use. Printing has broad criteria of uses like printing is used in textile, photography, newspaper & press, paint industry and more. The commercial printing has 2 types of printing techniques one is digital and other is traditional offset printing. Designers & photographers consider the quality, budget and many perspectives before choosing any of the technology. When it comes to print your products & Materials on a digital printer or a traditional offset printer, both techniques have many pros & cons associated with it, some of which are outlined below:

Pros & cons

Digital printing

The digital printing method is an artwork being process in computer and digitally printed on a fabric base. It is very fast and profitable technique when you have to print id cards with a deadline it works well.

• Digital printing is a direct paper printing process resultantly it costs you less.

• It is a loose color technique and includes four colors i.e. cyan, magenta, black & yellow are printed in tiny graphical dots and when it visually combined create various colors. Digital printing, with different setups, produces a flowing range of unique & exclusive colors. But it has lost color accuracy because there is no certainty what color you will get.

• Due to the limited color range, it has limitations on brightness, a range of color, saturations, etc. , press printing is a better way if you want to print specifically red, blue, purple, orange.

• Proofing is a way to produce accurate color, but it is more costly than the usual technique.

• Digital printing is a faster technique, but you have limited paper choice, finishing options, material sizes styles, formats, etc.

Traditional printing

Traditional printing works best for the graphic design when image quality is the primary concern. It includes a variety of choices in fabric, material, and finishing.

• It is more costly than the newer techniques, but it offers quality image with perfect color & finishing.

• The PMS system provides excellent color accuracy, Pantone colors are precise every year to match your need. You can consult the book exactly what the final product will look.

• Press printing technique is time-consuming because there are several steps involved before you get the final product.

• It has a rainbow of beautiful color, and you can select different textures and specialty papers.

• Press printing features a broad range of finishing techniques like embossing, die cutting, foil stamping and more can be done in traditional print looms. Many innovative formats, shapes, and styles are possible.