When talking about the promotion of a business online, you must be thinking of hiring a Digital Marketing Agency and it’s quite reasonable decision to improve your business presence and standard as well. Though most of us unaware of what a Digital Marketing Company actually does? Is it worth spending money on a Digital Marketing Agency.? Let’ see in which work your all the money goes and what benefit your business gets from it.
Will a Digital Marketing Agency work for my Business?
Digital marketing Agencies work in any business and in any industry. Whether your company is selling a product or service, with the help of digital marketing, you can understand your consumer, their needs and can finally create online content as per their need. It works for both B2B as well as B2C companies.
If your company is B2B, then the main work a Digital Marketing Agency will do is- 'online lead generation'. For this reason, they create a marketing strategy like something that will get as many quality leads as possible through your website.
If your company is B2C, then the main job the digital marketing Agency is to get as many people as possible to your website and make them your customer.
They do not focus much on Lead generation, but they are more focused on any buyer, which can easily migrate to the website and finally buy your product.
This is why channels for B2C companies focus on platforms like LinkedIn than Instagram and Pinterest.
What Stages from it goes Through?
A Digital Marketing Agency works in stages for a Business. Here are the stages which they go through when doing Digital Marketing of any Business.
#1 Awareness Stage
The 1st stage they go through is Awareness stage in which they create blog post, Infographics or short video so that they can make shareable content to popularize the business, service or product.
Blog posts: It is very important to increase your organic traffic. If it is paired with Strong SEO and the keyword strategy, then it can prove to be very helpful.
Infographics: These are very shareable, which means that you have more opportunities in social media that people share this type of content.
Short videos: Again, these are very much shareable content that can be used to give more space to your brand if it is placed in a platform like Youtube.
#2 Consideration Stage
The 2nd stage a Digital Marketing go through is Consideration Stage for which the agency uses any of this strategy-
Ebooks: Ebooks are a great way for lead generation as it is much more comprehensive than blog post or infographic, which means any visitor can give you your contact information in exchange.
Research Reports: These are very high-value content pieces which are very useful for lead generation. Research reports and new data are very important to your industry because they often are chosen by the media and press for their publishing.
Webinars: These are very detailed, interactive forms. For any video content, webinars are very effective when considering the content format because it is a very comprehensive content compared to a blog post or short video.
#3 Decision Stage
The final stage on which the company works on is - the Decision stage from which your business can see the beneficial results.
Case studies: If your website has a detailed case study then it is an effective form of content for your buyer because it will have a positive effect on their decision.
Testimonials: If case studies do not fit your business properly then short testimonials for your website is a better alternative. This will help people to know about your website and its products in a comprehensive way.
Steps a Digital Marketing Agency apply while working for a Business
Above stages were the broad approaches of Digital Marketing company. However, the basic process a Good Digital Marketing Agency implement for a business is here with the steps-
Step 1: Creating a website and social media presence
The Agency in the first step, create a website to showcase your company as a brand. Your brand or content is promoted in Social Media to create a well social presence, which will lead to brand awareness which is also the 1st stage given above. Here, they also drive traffic and leads.
Step 2: Optimizations according to a search engine and social audience
This is a process by which the website is optimized using SEO or search engine optimization so that it can rank organically. Here, they try to rank your business on top of the Search Result.
Step 3: Showcasing USP's (Unique Selling Points)
Every business has its own Unique selling point. You can tell the Digital Marketing agency about your USPs so that it can make you different from other similar businesses or else the company find it itself.
Step 5: lead management
The lead that comes to your website is managed by the team in Digital Marketing Agency. They do this using some analytics application such as Google Analytics. They check the place, time and people related to the leads and manage them according to the user’s persona.
Step 6: Conversion optimization
When the lead is converted to the consumer, its optimization is done through the company to increase the percentage of the leads and their conversion.
So, it’s worthy to spend money in Digital Marketing Agency as they give an amazing hype to your business and let your business breathe in a different environment where actually your customers are waiting. Hope this information has helped you. All the best!