The application of social media has grown beyond recreation, particularly for businesses and marketers. The communication tool that was built for the sole purpose of connecting and communicating with friends and family over the internet, has now become an invaluable instrument for businesses to improve consumer engagement, acquisition, and ROI. Below are a few stats that reveal the importance of social media for businesses to thrive in the digital era.
According to 2019 survey by Sprout Social:
83% of surveyed consumers use Facebook
There are nearly 1 bn monthly active users on Instagram and it is the most popular platform for influencer marketing
26% of people prefer ads on Twitter to any other leading platforms
95% of B2B content marketers use LinkedIn for organic content marketing
What is social media monitoring?
Social media listening or social media monitoring is the exercise of monitoring and examining the topics discussed by social media users and use these insights to a brand’s advantage. Through social media monitoring brands can get a candid view of their consumers’ opinions, needs, expectations, and preferences.
Best free tools for social media monitoring
Following is a list of best free social media listening tools using which businesses can expedite market research and glean consumer insights more granularly in 2020:
1. Social Mention
A simple and easy-to-use social media tool, Social Mention, aggregates user-generated content from various platforms like Instagram, Twitter, YouTube, Facebook, blogs, news sites, forums, etc, into a single stream of information. With the help of Social Mention, brands can monitor and gain a comprehensive view of their customers’ opinions about them.
Hootsuite is one of those social media monitoring tools that can also be called Social media management system, as its applications range from curating content to measuring ROI. Hootsuite’s user interface appears in the form of a dashboard and integrates with social media networks like Facebook, Twitter, Instagram, YouTube, and LinkedIn. Thus, activities like social monitoring, scheduling campaigns, and analytics – all of these can be carried out in one place with Hootsuite.
Hootsuite offers free signups for individual accounts, whereas businesses or enterprises will have to avail paid versions.
BuzzSumo, a powerful online tool, could be highly elemental in exploring content ideas, recognizing potential influencers, unearthing platform insights, and much more. Digital marketers can benefit largely from BuzzSumo as it helps in assessing backlinks to understand the performance of their brand’s content across every social network. BuzzSumo provides free services up to a certain number of links, followed by a paid version.
TweetDeck provides an easy and more convenient Twitter experience and allows users to view multiple timelines in one interface. Similar toLike Hootsuite, TwitterDeck also lets users create a customized Twitter interface to monitor search terms, lists, hashtags, etc, of their customers, competitors, or even employees. The best part is,is brands can use TweetDeck during live-tweetstorms and events to engage in live conversations while monitoring the brand’s mentions and notifications.
Built by Union Metrics, TweetReach, is an analytics tool that offers a snapshot report which helps in understanding the reach of a tweet, keyword, username, or hashtag in twitter. By using the free signup of the tool, brands can analyze the hot topics discussed among various audience bases, impressions on a post, etc. The snapshot reports are free for the first 100 tweets. Brands can avail TweetReach’s paid plans if they want to continue further.
SumAll is another all-in-one reporting dashboard that aggregates a brand’s engagement data from a number ofseveral sites like Twitter, Google Analytics, Facebook, etc, and offers a holistic overview of the brand’s online presence, engagements, interactions, followers, etc. It also sends weekly email updates on the latest stats. In the paid version, SumAll offers automatic post scheduling and content recommendations.
7. Google Alerts
With Google Alerts, brands can monitor the web to discover interesting new content as often as it happens. In simple terms, Google Alerts is a content change detection and notification service offered by Google that helps brands in identifying emerging trends while enabling them to monitor and evaluate their online presence.