Do you know that 78% of marketers rely on Google Ads along with social media marketing to get their message out? Yes, that's a whopping figure and indicates the significance of Google Ads for businesses.

Undoubtedly, every venture wants to show up in Google search results. Although not very difficult, a higher ranking in Google search results depends on budget, buyer knowledge and a dash of unicorn magic.

And until you are a digital marketing expert, it is hard to have in-depth knowledge of Google Ads. In that case, it would be great to hire a Google advertising agency that can bring in its expertise.

There are two types of Google advertising agencies – the lychees that take advantage of unsuspecting businesses and the unicorns who work honestly and put their heart into getting results.

So how do you know which one you are hiring? It's simple; you must ask a few questions before hiring a unicorn Google advertising agency.

Read on to know more about it!

Are You a Premier Google Partner?

When choosing a google advertising agency, you only want to hire the best, right? To ensure that your brand is in good hands, you must pay attention to companies that are Premier Google Partners.

The Premier status is different from being a 'Google Partner'. Only a few google advertising agencies have the Premier status, and you should be on the lookout for them.

Fun Fact: Google reserves the Premier Partner tier for the top 3% of participating companies every calendar year.

Wondering why you should choose an agency that is a Premier Google Partner?

It's simple; receiving the Premier Partner badge is an acknowledgement that the company has experience in delivering profitable ad campaigns.

Are You Transparent?

This is a significant factor to consider when choosing a Google advertising agency. Every business must hire an agency that is willing to share information.

You need to know what the company is doing with your account and how often they work on it. The best way to monitor the same is by maintaining administrative ownership of your account.

Google advertising agency should provide complete transparency into every ad account, cost and performance of campaigns. Remember, lack of transparency hints at a lack of expertise.

How Do You Report Your Results?

It would be best to choose a Google advertising agency that connects the Google Ads and Google Analytics account. This will help get data on every action and see how's everything working.

A good agency will make custom reports for your business and acquaint you with your day-to-day performance.

AdLift is one such Google advertising agency that sends monthly reports to clients. All the reports are presented in an understandable format. Clients can also ask for a weekly report to better monitor their progress.

What Other Clients Have You Successfully Managed?

While sharing client names may not be an option, the Google advertising agency should provide information reports about similar Google Ads accounts that they've managed. It is good if the agency has prior experience in your industry. If the agency has managed similar accounts, they will be able to provide the best value for your investment.

The good news? AdLift has managed Google Ads accounts for companies across industries, including Vega, Airbnb, and UPES, to name a few.

Are You Focused on Clicks or Revenue?

A simple way to find out if the Google advertising agency is good for your business or not is by asking about their key performance indicators. If the agency only focuses on click-through rates and position of ads, this isn't an agency you should work with.

Find a Google advertising agency that will focus on sales and revenue.

What Do You Get with AdLift?

AdLift is a leading Google advertising agency that maximizes Google Ads ROI through aggressive optimization and constant monitoring.

See what you get by choosing AdLift as your Google Advertising agency.

Extensive Research

With AdLift, you get an expert team that gets a comprehensive understanding of your brand and the products. Then, the team looks at your campaigns, identifies issues and suggests ways of improving them.

Strategy

AdLift believes in personalized strategies, whilst other Google advertising businesses utilize the same plan for every customer. The strategies planned by the professionals at AdLift are based on the client's unique goals, product offerings and target customers.

Setup of Campaign

AdLift could be the ideal agency for you if you're seeking a perfect campaign arrangement. It setups your account with ad groups, product feeds, keywords, negative keywords and much more. As a result, your Google Ads will be much more enticing and help in conversions.

So, what are you waiting for? Select the best Google advertising agency and improve your conversions.

Conclusion

AdLift could be the ideal agency for you if you're seeking a perfect campaign arrangement. It setups your account with ad groups, product feeds, keywords, negative keywords and much more. As a result, your Google Ads will be much more enticing and help in conversions.