Marketing. Some say it is the process of promoting and advertising services or products while others argue that it is the action that aims to spread the word about any desired item to perspective consumers in order to gain some traction. Neither is wrong, nor are they all-inclusive.

When it comes to marketing, every action that can directly or indirectly drive sales, be it through any medium, can be classified as marketing. And when it comes to the digital aspect of marketing, the domain gets as wide as one can imagine and then some more.

The internet is practically an infinite plane with countless users and thus, countless opportunities to showcase or advertise the product or service one wishes to. And digital marketing has now become one of its cores and the foundation upon which thousands of businesses are built. Playing the most significant role in the business model of tech giants such Facebook, Google etc., it boasts about the sheer scale of possibilities that are associated and usually generated by digital marketing. As the paradigm of our society shifts towards a complete digital age, the traditional print media starts to fade into its successor.

Digital marketing is the big picture that is painted by a number of practices that are its constituents. These constituents can range all the way from search engine marketing and optimization (that is often based upon the search engine and its sponsored content) to pay-per-click models that are quite common in the digital marketplace. These may also include other examples that are primarily practiced over social media platforms, such as affiliate marketing, email marketing and mobile advertising (specifically on the mobile devices that access the channels). The list goes on and more and more ideas keep getting added to the list as people continue come up with lucrative ways to reach a broader audience.

The digital marketing industry has seen an exponential rise in its scale and scope with the rise of technology and the social media platforms are at the forefront of this expansion. Spanning over various domains including graphic design, paid promotion, video production, acting and many more, this industry has been a home for a whole new generation of creators that have experienced their rise and often fall with the everchanging trends.

Digital marketing agencies are a key player in this new and bold world of pixels and connections. Typically, a digital marketing agency hosts a number of services, and even products in some cases, that are tailor-made to gain an advantage in this medium. In addition to the above-mentioned fields like graphic design, content generation, video production, search engine optimization etc., there is a lot more that goes into digital marketing namely, content planning, brand engagement, strategic planning for the brands and so on. Digital marketing is one of the most popular creative lines of work and thus, there are numerous companies making a play at it.

Being the two most economically sound and important cities, New Delhi and Mumbai are the perfect place for such agencies and the services they offer, albeit their wonders can reach anywhere on the planet with the power of internet.

This raises a question that, how various digital marketing agencies operate and what are their fortes? And the answer is just as it would be related to anything artsy. It depends on what one is looking for. Especially in New Delhi, the digital agencies cater to diverse portfolio of clients, each with a different need based on their organization. The primary commercial hubs of New Delhi i.e. Gurugram, Noida and Dwarka, are home to various such agencies. While skills and talent aren’t bound to any particular location, a lot of digital agencies are making noise in places like Dwarka. And an upcoming agency which is often referred to as a shark is Cog Digital, whose offerings goes beyond the traditional and has showcased some of the most out-of-the-box brilliant ideas. With a set of highly skilled core team and upcoming prodigies as their members, Cog Digital has made a name for itself on a wide array of creative grounds.

While narrowing down one’s preference is crucial, it is also important to keep in mind that every company has its own touch and way of approaching a problem. And in case you don’t find any that you can see yourself opting for, you can always take matter into your own hands and ask for custom services from a freelancer who might be able to bring your viral idea to life. While free lancers may or may not have the same resources that one of the best digital marketing agencies might have, they have the ability to approach the task from any angle without the complications and processes that comes with an organization.

As the technology and with it the digital world grows and evolves, the domain of the marketing evolves with it and as long as there is a pixel, there’s a place to get creative.

Marketing. Some say it is the process of promoting and advertising services or products while others argue that it is the action that aims to spread the word about any desired item to perspective consumers in order to gain some traction. Neither is wrong, nor are they all-inclusive.

When it comes to marketing, every action that can directly or indirectly drive sales, be it through any medium, can be classified as marketing. And when it comes to the digital aspect of marketing, the domain gets as wide as one can imagine and then some more.

The internet is practically an infinite plane with countless users and thus, countless opportunities to showcase or advertise the product or service one wishes to. And digital marketing has now become one of its cores and the foundation upon which thousands of businesses are built. Playing the most significant role in the business model of tech giants such Facebook, Google etc., it boasts about the sheer scale of possibilities that are associated and usually generated by digital marketing. As the paradigm of our society shifts towards a complete digital age, the traditional print media starts to fade into its successor.

Digital marketing is the big picture that is painted by a number of practices that are its constituents. These constituents can range all the way from search engine marketing and optimization (that is often based upon the search engine and its sponsored content) to pay-per-click models that are quite common in the digital marketplace. These may also include other examples that are primarily practiced over social media platforms, such as affiliate marketing, email marketing and mobile advertising (specifically on the mobile devices that access the channels). The list goes on and more and more ideas keep getting added to the list as people continue come up with lucrative ways to reach a broader audience.

The digital marketing industry has seen an exponential rise in its scale and scope with the rise of technology and the social media platforms are at the forefront of this expansion. Spanning over various domains including graphic design, paid promotion, video production, acting and many more, this industry has been a home for a whole new generation of creators that have experienced their rise and often fall with the everchanging trends.

Digital marketing agencies are a key player in this new and bold world of pixels and connections. Typically, a digital marketing agency hosts a number of services, and even products in some cases, that are tailor-made to gain an advantage in this medium. In addition to the above-mentioned fields like graphic design, content generation, video production, search engine optimization etc., there is a lot more that goes into digital marketing namely, content planning, brand engagement, strategic planning for the brands and so on. Digital marketing is one of the most popular creative lines of work and thus, there are numerous companies making a play at it.

Being the two most economically sound and important cities, New Delhi and Mumbai are the perfect place for such agencies and the services they offer, albeit their wonders can reach anywhere on the planet with the power of internet.

This raises a question that, how various digital marketing agencies operate and what are their fortes? And the answer is just as it would be related to anything artsy. It depends on what one is looking for. Especially in New Delhi, the digital agencies cater to diverse portfolio of clients, each with a different need based on their organization. The primary commercial hubs of New Delhi i.e. Gurugram, Noida and Dwarka, are home to various such agencies. While skills and talent aren’t bound to any particular location, a lot of digital agencies are making noise in places like Dwarka. And an upcoming agency which is often referred to as a shark is Cog Digital, whose offerings goes beyond the traditional and has showcased some of the most out-of-the-box brilliant ideas. With a set of highly skilled core team and upcoming prodigies as their members, Cog Digital has made a name for itself on a wide array of creative grounds.

While narrowing down one’s preference is crucial, it is also important to keep in mind that every company has its own touch and way of approaching a problem. And in case you don’t find any that you can see yourself opting for, you can always take matter into your own hands and ask for custom services from a freelancer who might be able to bring your viral idea to life. While free lancers may or may not have the same resources that one of the best digital marketing agencies might have, they have the ability to approach the task from any angle without the complications and processes that comes with an organization.

As the technology and with it the digital world grows and evolves, the domain of the marketing evolves with it and as long as there is a pixel, there’s a place to get creative.