1. You are targeting the wrong people
What good will it does if you show your ad about a pen to a person who is interested in buying clothes? One of the biggest that you make is that you target the wrong audience that fails your ads. One of the best things about Facebook ads is that you can target the people according to your own will but if you aren’t using it as an asset then it won’t do any good. Prepare the proper buyer’s persona and educate yourself about your customers like about their age, sex, quirks, characteristics etc and then target your ads to them.
2. Your ads aren’t good looking
Well ask yourself will you click or even look at the ad that doesn’t eye-pleasing? Not so make sure that your ad is good looking if you want it to convert. A good looking ad which is attractive and eye-pleasing will surely convert.
3. Your ads don’t include any pictures
Well, who like to see simple and plain things? No one right, make sure that your ad isn’t simple. For this add pictures to your ads that will explain your motive behind your promotion and that image must be HD and should be related to the content because image complements the text and make it shine more and also with the help of image people will attract more towards your ad and Your Facebook Ads will Convert.
4. Your budget is very low
A low budget ad won’t do the trick. If you aren’t able to spend an appropriate amount on the ads then leave it. Spending a little or below appropriate will only prove to be a wastage of your time and money. Spend the amount which is needed and then see the magic.
5. Use aren’t social proof tools
Use these modern-day tools if you want to convert your Facebook ads. Social Proof Tools lets you use Social Poof Marketing. You can use social proof tools to show the recent sales notifications which are a small popup and it acts as a proof that people are buying your products, by seeing that more and more people will get attracted.
There are a lot of social proof tools but the best is Fizfy Social Proof Notification tool. It is the most popular social Proof tool. It allows you to use 40+ powerful widgets which you can use for convert your visitors into customers.
6. Your ads aren’t able to connect your audience to your landing page
Why do you make ads so that you can attract people and in from them and also because they can jump directly to your product? Your ads won’t convert if your ads aren’t aligning to your landing page. Make sure that people are easily able to reach your landing page through your ads.
7. Because your ads are excluding benefits
Not including the benefits of your products in your ad is one of the most important things that people forget to do. People sometimes only just prioritize features and not benefits or otherwise they forget to add them. Make sure that you add benefits because people are more interested in knowing the benefits they will get from your product and services. Make sure that benefits are included with features.
8. Your product isn’t good
Well if above reasons failed to help you in knowing the reason why your Facebook ads aren’t converting then it is “Time to face and accept the truth”. Now only one thing is possible and that is that your product is trash and it isn’t good enough that will make people purchase it.