Technology has made it easily affordable for everyone from past many years. It has been a drastic rise in mobile application development services globally where the mobile application has formed our everyday lives ever since their dawn. Undoubtedly they are redesigning our daily and corporate tasks and helping us to develop, the extensive network of professionals and innovators. With the help of competitive landscape, almost all the business which are supporting mobile apps and developing their mobile applications or hiring a mobile app development company to stand with their competitors. As per the survey from PwC, 81% of CEOs approve that mobility plays an essential role in their strategic decision-making process.
Well, deciding to partner with a mobile app development company is the best decision but to help your mobile app reach full potential. Below are the given mobile app development tips to follow.
So the first step to start with is market research with the people pain points and picks the one which you can solve to find proof that your idea can address society issue, where the Google trend can help you to show a percentage of people searching for a relatable term. Google keyword planner is yet another tool to find data for search phrases. You can even make your app excellent, based on your research data. Therefore designing, development, marketing, and the overall business all depend on how you research your idea.
Since there are thousands of application out there in play store and iTunes, so it is utmost crucial that you perform a thorough competitive analysis of the existing marketplace where it is an evolution of current existing apps which is similar to the one you can expect to launch. Competitors web presence and their unique value offering, ranking, and their reviews are one of the main points which you need to consider. So always remember the aim is to present a new and rigid app to the audience which will keep them hooked on your app.
The journey of ideation to development is filled with lots of ups and down. So when your mobile app development is about to handle a growing number of customer, clients or users, it is most vital to check for scalability because prioritizing the scalability of the app will higher the readiness, and lower the maintenance cost along with that it also help to enhance your user experiences.
Key design principles
You need to be proactive during the designing of your user interface for making your app aesthetically pleasing. Therefore it is essential for a cross-platform your app should be attractive and user-friendly for your end users. So if we see according to the stats, first impressions should be 94% design related. Henceforth Material design is one of the top ongoing designing trends you might have seen Google also follow this design pattern. The most impressive feature of the material design is the layers where the navigation over the layers is quite comfortable. So to get the best from your app, you can experiment with the hidden styles. However, do keep in mind to simplify the app usage journey to delight your end customer.
Measuring usability is an essential task for ensuring that your application is perfect, and has sufficient speed along with that it is offering security to the user profile. So for measuring usability, you have to smartly use the two tools which can do the analytics such as qualitative analysis and in-app feedback forms. Qualitative analytic allows you to view how your users are behaving within the app and understand what’s precisely working in your app and what’s not. Where you should also make the process for your end-users by introducing in-app feedback tools, organizing an open seamless and real-time channel for your app users, where your users can easily share their opinion and questions about specific aspects of your application.
Considering the amount of information your mobile app is containing, you must pay attention to the app security where privacy can increase the rate of your app. You might have seen almost every app now asking for the permission to access to link with other built-in features of your phone and create unnecessary log files which also provides opportunities for hackers to access the app and steal sensitive data. Therefore optimal data security should remain your main account.
Testing for quality assurance
Lack of proper quality assurance may force your app users to uninstall the app right after installing. According to the survey, it is found that 44% of the end users delete the app, when they face a problem of crashing, freezing or draining of phone charge. So your mobile application development team needs to be attentive on every step for testing quality assurance with different internet speeds to test for proper use of regional styles.
So, for wrapping up to make sure your target audience is always connected with your app, you need to establish few good practices were above tips will help you to engage your end users with higher lifetime value.