There is a drastic change in the mobile app over the past decade. Mobile application development has shaped up in our everyday lives ever since its emergence. Undoubtedly they are redesigning our daily as well as corporate tasks and helping us to develop an extensive network of professionals and innovators. With the competitive aspect, almost all the businesses are taking benefits from mobile apps by developing their mobile applications or hiring app development companies to stand amount their competitors. As per the report from PwC, 81% of CEOs approve that the mobile plays an essential part in their strategic decision making processes.

Below is the given mobile app development tips to help your mobile app to reach full potential:
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Market research

One can start their market research with people pain points so pick the one that you can solve. To find proof that your idea is going to resolve an issue of society, Google trends will help to show you a percentage of people searching for the relatable term. Therefore, Google keyword planner is yet another tool to find fine-grained volume data for search phrase so based on your research data you can make your app better than expected Designing, development, marketing, and the overall business it all depend on how you research your idea.

Competitive analysis

Since there are thousands of application over the play store and iTunes, it is most crucial to perform a competitive analysis of the existing marketplace. Competitive analysis is the evaluation of current applications which is similar to the one you expect to launch. Competitor’s web presence, their unique value offering, and their ranking and review are some of the main points which you need to consider. So always remember the aim is to present a new and rigid app to the audience which will keep them engaged on your app.

Scalability matters

The journey of ideation to development’ is filled with so many ups and down. So when your app is about to handle a growing number of customers, clients or users’ it is utmost essential to check for its scalability. So prioritizing the scalability of the app will higher the readiness and lower down the enhanced cost along with that it intensifies its user experiences. As per the survey conducted by a private agency 61% of the end users won't give a second chance to an app if they had a first bad experience, along with that 40% of the users go straight to a competitor’s app instead.

Key design principles

One has to be proactive when it comes to a key designing principle. Therefore, while designing user interface making your mobile application development aesthetically pleasing is so crucial. Be it a cross platform or native, your app needs to be interactive, attractive and user-friendly even as per the survey, the first impressions should be 94% design related. However Material design is one which is on the top of ongoing designing trends. So you might have seen Google also follow this design pattern where the most impressive feature of the material design is the layers because the navigation over the layers is pretty comfortable. So to get the best from your app, you can experiment with the hidden styles. Nevertheless, do keep in mind to simplify the app usage journey to excite the end customer.

Measuring usability

Measuring usability is the most significant task which helps to ensure that your application is perfect and has sufficient speed to offer security to the end user profile. Therefore you need to smartly use the potent combo of two tools which enable us to do the tricks of qualitative analytics and in app feedback forms. Qualitative analytic allows you to view how the end users are behaving within the app along with that it helps to understand what is precisely working in your app and what’s not. Henceforth most of the end users are willing to provide feedback to your mobile app usability. So you should make the process easy for the end users by introducing in-app feedback tools to organize an open seamless and real-time channel for your app users, where your user can easily share their opinion and question about the specific aspects of your application.

Testing for quality assurance

Lack of quality assurance might force your end users to uninstall the app, right after downloading. When your users face problems like crashing, freezing or draining of phone charge. Also as per the record, it has found that about 44% of end user deletes the app when they face any issues. Therefore, your mobile app development team needs to be alert for performing app testing.

App security

App security plays an important role, considering the amount of information your mobile app is containing. So you might have seen almost every app now asking for permission to access the link with other built-in features of your phone and create unnecessary log files. This also gives the chance to hackers to access the app and steal sensitive data.

So, for wrapping up, you need to build some good practices to make sure your target audience always connects with your app.

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