The SEO, by definition, is the task or work of optimizing and positioning a website in the top positions of search engines like Google. However, doing an SEO project and getting your site, blog or online store, does not necessarily mean that it will have many sales or will improve the aspects that you have fixed from the beginning.

The main problem is to do an SEO project intended solely to position and not do SEO to monetize or to reach certain goals. You have to be very clear that for web positioning to add to your projects, you have to consider clear objectives to pursue and achieve, i.e., focus on doing that SEO for monetization or achievement of other types of goals or goals.

# 1 Previous market study

Definition of the subject

One of the most important parts of a project is to define very well the theme in which you are going to fit it. Often, by wanting to include too much content, you end up doing a project that covers a topic that is too broad or covers several issues and that in the end, you are big. This only thing that gets is that you end up having a very long project, but very poor regarding the quality of its contents. That is why you have to define very well the theme that we want to work, to know it well, and to know that we will be able to contribute content that merits.

Initial objectives

In addition to defining the theme, you must have clear initial targets, taking into account how far you want to get with the website, blog or online store. Many websites are created with the purpose of gaining visibility of a company and gaining a brand of it; others are generated to monetize them to 100%, others are generated by campaigns of attracting customers or attracting audiences to other companies and a long, etc. That is why you have to set some initial goals well defined to be able to subsequently develop the website and achieve a positive evolution, leaving nothing to chance or improvisation.

Micro and macro niche

A crucial choice before starting any project is to be clear if what we want is to work a micro niche or a macro niche. If we opt for a micro niche, we will work on a much more particular theme and therefore much easier to work, however, we will not have the same possibilities of public and traffic as in a macro niche, since these cover much more and is much Easier to make future expansions.

# 2 Defining the boundaries of the SEO project

Limitations of the project

Before starting any project, you have to have insufficient the restrictions that can have the project that you are going to launch. Why? For two purposes, on the one hand, because you have to know if you care or do not do that project for the purposes you are looking for and, on the contrary, because you have to be clear as to where you can get with it and where not.

Many projects begin and when a time of 1 or 2 years pass, the owners realize that they have embarked on a project too limited and that, if they had raised it differently, now the project could be much more scalable And would not be so stagnant and with almost no chance of change.

Expansion possibilities

So important is to know the limitations of the project, as the potential for expansion . There are projects that, reached a point, there is almost no chance of development, that is, you can no longer grow. However, other projects have such a wide range of possibilities that you can expand them to unimaginable limits. Therefore, it is important to know if your project can expand when you need it, or if it will be such a concrete plan that you will not need any expansion.

# 3 Monetization and monetization of the SEO project

How to make the project profitable

The purpose of any project is to make a profit. Therefore, before starting any project, you have to be clear how you are going to monetize, since, if not, you may find yourself with a real project, with many visits and well known but you have no idea how to get it the party. There are many ways to make a project profitable, either directly with advertising, subscriptions, info products and a long, etc. You will have to see which is the most appropriate according to the type of project that you are going to work.

Short, medium and long term performance

To not despair, you have to know the profitability that will have the short, medium and long term. Why? For many projects, short Plaza can start generating some cash. However, there are others that do not generate short - term any benefit and will take much longer to be profitable. If this does not have in mind, despair not see results in the short or medium term, can make you lose hope and give up trying. So you have to know very well what kind of profitability your project will have in the short, medium and long term.

Study of the theme

It is best that you do a detailed analysis of the topic that your web project will address. Before I start looking for you, I leave the main points of any study or investigation of the medium:

• Target audience: Not all projects have the same target audience. Some may have a young target audience (an audience that is located in boys and school-age girls for some reason), and others may be targeted to a target audience of retired people. In addition to this, you have to take into account many other factors, such as the country to which your project is destined or even the city if it is a more local project. It is important to know what your target audience is and where it is in as many details as possible so you can work on the keywords most related to that type of audience. With this, you will be able to work the effectiveness, since it does not help you that thousands of young people access your website when what you offer goes to the elderly.
• Choice of Content: Content is one of the most important parts of your projects, as it will be the basis on which users will work, which they will see and nurture. If you have a bad content base, users are going to abandon your website, they will leave nothing else to access it, and this is bad for profitability and SEO, as user metrics and CTR worsen. We must take into account, on the one hand, that it is not the same a scientific site whose language is much more technical, a site of humor whose language is much more vulgar. In the same way, the content has to adapt according to the theme, and particular topics need an expert on them to be able to develop useful content and quality.
• Study of keywords or keywords: Choosing good keywords to position your project is essential. It is the first thing that you have to do when you search to place your web site in search engines since you will have to analyze the search volume, the competition they have, the number of visits they can provide, profitability and a long list, etc. In this sense there are two types of keywords that are essential:
  • Keywords to generate traffic: These are keywords that are more generic and cover a greater number of users. Therefore, they are keywords that can generate much more traffic to your website than the rest of keywords. This is fine, but many times these visits are so generic that they have a low conversion rate. Therefore, you have to value whether you are interested in gaining visibility or if you want to achieve profitability.
  • Keywords to generate profitability: They are keywords that are much less generic, and that cover a smaller number of users. They have the advantage that many of them are so specific, that you can narrow some very profitable keywords with a shallow volume of visits. They are keywords that are very related to your product or service so, for users who access from the search engine to your website, they are very interested and lead to very high conversions.

# 4 Reviewing and Implementing SEO On Page

Architecture of the web

Having a well-defined website structure is imperative. With well defined I mean two aspects. On the one hand, to the structure of URLs and, on the contrary, to web usability. You have to have a website with a very hierarchical structure (think of the format of a tree, with larger categories divided into sub categories). In addition to having a good internal link to convert that tree structure into a mixed structure that links some areas with another web so that the link juice is well spread throughout the website.

But not just this. You also have to have a good usability facing the user. That is to say, it does not serve us only to have a good structure, but that the user has to be able to navigate easily through it. If you put difficulties to the user, the level of abandonment of your web page will be very high.

The profitability of long tail

The long tail keywords are keywords longer and accurate. These keywords are often belittled as keywords that are too long and have a lower search volume. However, these searches are so much time and particular that the few users who are looking for them are very interested in buying or paying for those products and services, so they are very efficient. For this reason, working a good set of keywords long tail can be very impressive monetarily, since maybe one work may mean very little money, but working 100 can already make a difference.

Optimization of landing page

A landing page is a landing page where the user will get from the search engines. They are the pages where you will see your products or services and, therefore, you will have to be very optimized, not only for Google (which is essential) but also to increase the purchases of users.

In these pages, there has to be a balance in the optimization SEO "on page" (to position well in Google) and the optimization for the increase of sales or actions by the users. Focusing only on uploading to search engines is a mistake, since in the end what you are interested in are the conversions.

# 5 Review and Implementation of SEO Off Page

Link building for long tails

The link building is significant, and it is not only important when you're working generic keywords, but it is also important when we want to position specific keywords or long tail. The long tail, being in most occasions much less competitive, you tend to forget to do link building, and this is a grave mistake since there is the long tail that can generate a lot of money and that will cost you more to climb in the rankings ).

Therefore, it is important that you work the link building of the URLs where they are the most profitable long tail on the one hand, and on the other of the categories that include the sections with the content in which the long tail keywords are worked. In this way, you send link juice to that broad category, which will later be distributed among those internal posts (if you have a good structure and internal link). This will help you position the long tail under that category.

Link building for specific keywords

On many occasions, you will be interested, in addition to working long tail, the most generic keywords that, being shorter, you can include titles and messages on the main page or broad categories of your website. For these keywords, you will also have to work on link building since they are much more competitive keywords and, therefore, more complex to climb in the rankings. In this case, you will have to work much more brand anchor text and natural anchor text, not to over-optimize your links profile with exact keyword links.

# 6 Review and Improve User Experience

Optimization of the web according to objectives

The UI/UX is one of the standard growing metrics in importance in web positioning. That is why you have to work hard on improving your user metrics, and that is achieved by optimizing the website according to the goals you want to achieve and giving the user what they are looking for.

It will not appear that your site is positioned for a search type "cheap furniture" if the user comes to your site and does not find cheap furniture. In that case, you will have a bad user experience with your web and will return to the search engine by clicking on the button on the browser and search for another result of Google to access. This is a perfect way to load your CTR and user metrics.

Improving SEO on the web

If you manage to make it happen the opposite of the previous point, that is, that users who access your website have a good user experience and are satisfied to access from that Google search to your site, to find what was searching, then that user will not leave your web. Also, the chances that you will do it again on another occasion or directly search your web on Google are very high. Therefore you will win in CTR and user experience, which will be perfect to improve your rankings in the medium and long term.

Increased profitability

In addition to improving your web positioning, a good user experience will enhance your profitability, since if the user finds what he was looking for and also does it at ease, the chances that this user will buy or perform the action you want are a lot higher.

Bonus: Example of an SEO project focused on monetization

For you to see it much clearer, I am going to give a clear and concise example of a project and how I would approach the whole strategy (always focusing on monetization ). It's a rather tedious process, but if you follow all the steps, I'm sure you can make your project profitable.

Previous study of the project

The project I want to work as an example is a " parakeet food " project. I have a clear idea of what I want the theme of the project to be, so my goals will be clear and concise: a micro niche in which I will work, exclusively, the food for parakeets and not any other food from other animals.

Defining the limits

For this project, I have an apparent limitation: the animal for which we sell food. This is so because I'm just focusing on selling food for these animals. Does it have expansion possibilities? In this case yes, in this case in the future I will be able to expand it without problems to other types of food for other birds, Why? Because it is a subject closely related to mine and I have already positioned myself before my users as "food for parakeets" and see food for other birds other than parakeets will not be strange in the future for this project.

Monetization of the project

In this type of niches, profitability is going to be by direct sale or sale of food products for parakeets, since what users are looking for when they access my website is clear and concise: buying food for their parakeets. Is it a profitable project in the short, medium or long term? In this case being a micro niche so concrete, the profitability is surely in the short term because it will be easier to the position than a macro slot and also because the visits you get will be much more accurate and, therefore, with a high Interest in the purchase.

Study of the theme

On the one hand, I have to be consistent with the micro niche that I have chosen, and therefore the content that I need to offer my users will have to try on selling products related to budgies. Also, I must not only provide food for their animals but also give them as much information as possible about the food for their parakeets.

Why? Well because any owner of a pet wants to buy the best food for his animal and wants to know why that is the best food for your pet. Otherwise, the user, if in doubt, will leave the website and go back to Google to look for another one, since he does not want to give any food to his animal (lost sales and worsening of user metrics and CTR ).

Keywords for the niche market

I am interested in profitable keywords that will generate sales. Positioning me for "parakeets" may be able to give me traffic, but not everyone who looks for parakeets will want to buy food or why they want to have a parakeet. Therefore, I will be wasting time, resources and money in positioning a keyword so generic so that later I do not come out so profitable.

Therefore, I will have to position other keywords that, even with a lower volume of searches, are much more concrete and productive. For example: "parakeet food", "parakeet food", "parakeet food", "parakeet bird seed", etc. All of these keywords are very specific for the food of parakeets and, therefore, the one that looks for them will be interested in buying that food that you are offering in your web.

SEO on page

Being a micro niche so concrete, at first it might seem that I will not have a lot of categories for the store, however, this is not so. Since I can work with food brands as categories, which will also be Highly sought after by my potential clients and positioning myself for them can bring me many sales.

I can make a category for each food brand of parakeets and, in this way, I will be able to position these categories by the keyword of that food brand. Within these categories obviously, I will have to introduce the different ranges of food offered for parakeets and, in turn, I will take the opportunity to try to position these branded products so particular, because surely many people also search directly on Google by the name of Concrete product.

Also, it is also a good idea to work the long tail brand in this case. That is, I can work searches like "food for parakeets nest". In this way, in addition to positioning myself as "nest," which is the brand that many can look for, I also place myself as "food for budgies nest" that other users will also find.

SEO off page

In this type of micro niche, what interests me most is to position the exact keywords "food for parakeets" and their derivatives, since they will be the ones that will bring me the most traffic. Therefore, it is these keywords that you should try to position giving them a good ration of backlinks, in addition to seeking to rear links to some of the long tail that have more traffic and, above all, or to some of the most famous brands Of food for parakeets, as surely that is also an excellent source of visits because more and more users are looking for specific brands with which they are at ease.

User Experience

In these cases, having a good user experience will consist of a lot of factors, but here I want to review some of the main ones for this type of website. On the one hand, you always have availability of all the products you offer, since the user who is faithful to an "x" brand product, will almost always want to buy that product, and if you do not have that user you have lost E will go back to Google to find another store where to buy it (and what all that entails).

When it comes to online stores, there are many factors that you need to have a good user experience, but above all, you have to give all the information to the user and not hide anything. For example, state the shipping costs, how long it takes to get the order, the forms of payment, etc. This way the user can find all the information quickly and without having to search. On many occasions when this information is not found the user leaves the web because he feels he is missing information and does not know if there will meet his needs to pay with "x" payment method, with which he will be sent the order in 24 hours, etc.

Something significant is also a shopping cart in good condition. With this I mean that it works well, since in many cases users are lost by a cart that does not function well, it does not let you delete products quickly, a cart in which the products are removed last "x" time, and you force The user to choose again product to product and so on. Finally, post-sale is one of the essential keys for this type of stores, since otherwise negative opinions are triggered, with the consequent direct adverse effect.

Cheer up! Launch yourself and make your web project profitable

Doing SEO is something that we all know is not easy as it is a task that not anyone knows how to do because they will need lots of knowledge and especially many years of practice and testing with the search engines. However, not everyone who knows how to do SEO and position keywords in search engines knows how to make a good SEO that is focused on monetizing or achieving objectives for your projects.