Getting most out of any gathering whether trade show, meeting or conference, is subject to the attendee experience, missing this out misses everything. Where a memorable event with the satisfied audience will help raise credibility, encourage future presence at similar events, and increasing the influence on the market, the mismanaged will reverse all the heavy lifting in creating a brand.

Giving each member a memorable experience seems very tall order at once but nothing is unachievable, once you have preplanned each step. Though it requires anticipating individual’s needs, a general targeting with proper planning will make it sufficiently easier to achieve all the targets.

Though we know, each individual has its own nature and everyone’s reason to attend a conference could be different. Breaking the event planning into these four steps and categories will cater to all the requirements from each attendee: being practical, demonstrative, transformative, and transcendent, technology and giveaways.

Start with identifying the objectives, the audience type, and stakeholders for each conference, meeting or trade show. Narrow down to identifying positives and negatives and then kick off a plan to incorporate the following five keys for better audience satisfaction.

Being practical:

An individual member of the audience would like to achieve some objective by joining the occasion, he might be in search of some useful information, lowering down to the very basics. And if these basics are not met properly, is a sign to the member to let go of interest, once lost it never comes back. These frustrations make it very difficult for anyone to enjoy the experience, no matter how lusty he was prior. Here are a few considerations that help in making the experience more enjoyable and audience friendly.

• Accessibility of the location.
• Awareness of the demographics of the event
• Cost

Demonstrative:

Other than just demanding practicality, people look for more demonstrative needs that satisfy their personal desires and prestige. The person attending the event might be looking to start a new idea or may have joined to get access to an influencer. Such audience demands prestige and personal fulfillment with a meaningful experience for themselves.

To get this done, a polite and respecting tone and great flow are required. The more senses getting the message, the better and enjoyable experience it provides. Provide networking and exploring opportunities so that attendees can interact and connect with each other. A question-answer session, a great welcome is a great way to bring diversity and more attraction to the theme. Provide flexibility and possibility of choice by holding simultaneous gatherings one with each subject. Also, add fun and entertainment side by side as the process flows.

Transformative:

Transformation is a tenure where an attendee is ready to take an action or requires some deep information at least. The more meaningful and productive you get more benefit they get and the attendee satisfaction rises up. The intent of the audience at this stage is to take benefit from the occasion and takes some action.

Allow in this tenure to make connections and take some suitable action or achieve a conclusion to some problem. Practice scenarios, examples, Q/A sessions together make a transformative experience for an attendee that in the end becomes useful.

Transcendent:

At this stage of the event, the person exceeds normal needs instead requires reaching a great potential. The need becomes utilizing the gathering to its max with leaving a positive impact on the community joining in the event. Here is how you can catalyst to the needs at this stage of the event.

Ask what can engage the audience more from a planning perspective. Ask yourself, does the event provide new ideas and horizons, are you presenting or portraying the success stories or are you demonstrating the objectives/achievements? Also, brainstorm where does it impacts most in the life of the attendee or does it impacts only the individual's life or groups.

Tell them at this stage, their value exceeds the current maximum in their circle. If you see a readiness to accept the challenge, this is a go-to sign.

Technology and giveaways:

No doubt, technology is driving today's personal and business life. Business events also greatly depend nowadays on the use of latest gadgets. iPad has become the latest love of all entreprenuers and business event planners becuase of its usability. But buying bulk amount of iPad for a single day, doesn't deem feasible. Renting iPad from AV leasing organizations is on the other hand a better option, also practiced the most.