In order for your company to thrive, you need to make sure that you're reaching the right audience. Customers are the lifeblood of your business, and without them, you may struggle to make ends meet, even if you have arranged a series of investors with deep pockets.
All of this points to the need for a strong strategy to reach the customers who matter most to your company's well-being. Doing so can make your business model far more sustainable, ultimately allowing you to scale up and make more money. If you're not quite sure where to start or are looking for new ways to achieve your goals, here are three simple ways you can ensure that you're reaching your customers starting this week.
Use technologies that meet your customers where they are.
One of the best ways to ensure that your message is received by the customers you're targeting is to pick a medium that delivers that message in the most effective way. Thankfully, there have been a variety of technological advances that make it easier than ever to achieve this goal.
For example, ringless voicemail is one kind of communication tool that can be a far more effective direct marketing solution than traditional phone calls. This is because many people have been trained to avoid answering a call from a number that they don't recognize, but will listen to a voicemail when they receive it. To answer the question "What is a ringless voicemail?", a ringless voicemail drop allows you to deliver a short audio message to a customer without ever having their phone ring. Instead, they get a notification of a voicemail, which they're far more likely to listen to when they have the time to. This makes the ROI from ringless voicemail far higher than other phone-based options.
Segment, segment, segment!
Whether you're crafting ringless voicemails, email campaigns, or buying display ads on social media, it's crucial that you segment your lists. New customers should be approached differently than repeat customers, and segmenting your audiences helps you reach the right customers and ensure that they get the right message. Rather than sending one message to everyone on your list, finding ways to personalize your messaging and use segmentation to your advantage can ultimately increase the ROI of your campaigns considerably. Particularly if you have a broad range of consumers, segmenting them based on past purchases or other behavioral elements can really improve the effectiveness of your marketing campaigns.
Set goals—and hold everyone accountable.
In order to maintain constant growth, you need to set the right goals. One way to do this effectively is to adopt the OKR methodology. This framework for creating strategic objectives has been used by major tech companies like Google and Amazon in order to stay productive. Using OKRs for goal setting involves clearly identifying what objectives are a top priority and then what success looks like if those objectives are achieved, the key performance indicators, or key results.
One of the biggest strengths of the OKR methodology is the opportunity to align your entire company across a particular set of priorities and goals. For example, you may have a goal to get more customers to join a customer loyalty program you're piloting. To the sales team, that may look like an increase in registrations, whereas your marketing team may want to increase the clickthrough rate of email communications to this segment of your audience. Aligning each department in this way can strengthen your strategic planning. The best OKR software even offers you the ability to track how you're progressing towards achieving each KPI and gives you actionable analytics to continue reaching your customers.