A Comprehensive Guide to Infographics

Find out how to use content marketing to boost your business

Nowadays, people are so accustomed to bite-sized pieces of information, such as when they’re scrolling through social media. However, despite blogs and websites being extremely popular, people still tend to get bored of large pieces of text. So, as a business, you need to finetune your content marketing strategy to avoid boring posts, and encourage social sharing.

A superb way to do this is with the use of infographics. If you have huge pieces of data, information or knowledge that you want to present in a vibrant and captivating way, then opt for a visual method rather than text. Infographics are clever ways to condensing data or information into an engaging image.

Research has shown that if a site utilizes infographics, they are much more likely to receive natural links and social shares. Well, what exactly does this mean for your business? If you’re producing valuable, high-quality content on a regular basis, and receiving shares and natural links, then the search engines are going to reward you for that.

Why use content marketing?

It’s crazy that in a society where industries are so saturated, and competition is so high, that so many businesses neglect this form of marketing. Essentially, you’ll be building your business with longevity in mind, because if you can build a following and rank highly on search engines, people will come across your business for years and years.

Plus, it is vital that businesses stay vigilante on their finances, as after all you want your margins to be as healthy as possible. So, why not use content marketing, which is completely FREE?

Plenty of companies will spend thousands, if not more, on paid advertising but fail to acknowledge the long-term advantages of a free method. Investing in a good writing service and producing visually appealing graphics is a great way to market your message.

Additionally, it’s extremely simple to do. Gain some knowledge of SEO, produce some valuable content relating to your company on a weekly basis and then share it.

Why incorporate infographics into content?

Firstly, let’s consider the term, ‘data visualization’. This is the study of presenting data in its visual form, whether that is meta patterns or whether that is single data points. Either way, it’s particularly effective when you want to enhance your content, while still clearly telling the story that you want to convey.

We live in an age where people are exposed to so much data every single day, that you need to do more to get them to read it. So, with your infographics they should be unique, creative, visually-pleasing and easily shareable. Additionally, it’s vital that you minimise the amount of text you use, and use strong, high-impact pictures.

Ultimately, infographics is a very easy and cost-effective way to make your site appeal to a wider audience. They’re fun, they’re practical and people love to share them across other sites and social media. At the end of the day, if you want to grow your business, it’s important that you capitalize on content marketing and remember to include infographics!