You have seen your business grow from scratch to best and you can’t watch it become trash. Any business these days have gone digital and making it digitally strong is not an option but a compulsion. So, what you want is making the digital presence of your business strong and get organic traffic from the Google to generate more leads turning to customers and getting revenue therein. If you are a mobile app development company, then this becomes extra difficult looking to the emerging trends and increase in the competition. So, how exactly is all this going to happen? I won’t say its easy but yes the solution is simple, hire SEO (search engine optimization) services.
By right SEO, your company will be placed on the first page of the Google entailing you with the organic traffic leading to leads and in turn profitable business. As, I just mention above it's not easy as there are an ample amount of SEO service providers out there and ample amount of companies hiring these services, but do all of them are on the top results of the Google? No, right. So, here are some of the considerations to keep in mind while hiring SEO services for your company.
1) Number of Targeted Keywords
There are plenty of keywords that are searched often by the users. The SEO service providers should indulge in extensive research and make out which is the best keywords that can drive maximum traffic to the site. High priorities keywords should be assigned and then simultaneously low prioritized keywords should be fetched and the ways of promoting those keywords should also be determined.
There is nothing new to hear that blogging is one of the most important aspects of Google ranking. What you as an app development company should be careful while hiring SEO services is how the blogging is relevant to your business. What kind of blogs are going to be published on the site and how are they relevant to the business and benefit them. Are the subjects related to the business? Do they target the niche audience? Do they interest the local audience or global audience? Are they driving adequate traffic or not?
3) SEO Strategy for Local Audience
If the business is acquiring its majority of the clients from the local market, then SEO strategies must be localized to continue the same and simultaneously take it to the next level. Confirm with the SEO services whether they have submitted the company to any local directory? Also, confirm whether there are any title tags decided for the local market or not? If not better decide as the majority of the business comes from the local business only. Check the name, address and contact details, whether they are correct and updated according to the changes.
4) How to Get Backlinks?
It’s kind of shocking how businesses don’t have any strategy for backlinks. If not aware till date, then let me tell you backlinks are considered to be the backbone of the Google algorithms. In absence of backlinks, its tough for any Android or iPhone app development company to rank on the first page of Google. Keep a check on your DA rank to see where you stand and also check with your competitors along with to measure how far you need to go. Ask the SEO services you are considering to hire as to how they are going to build the backlinks to your site. Also, don’t forget to ask how long it will take to get the results.