In today's world, your client's journey begins by searching online. People are coming to a conclusion on their own about whether or not they are interested in buying from you long before you even realize that you are being watched. You need to ensure that you have a presence in these early stages of research and completing each of the above works will help you do this. The main objective that your site must achieve is to be able to tell a story immediately. What you may have wrong about telling stories on your site is that the story is not about you.

History should be the story that your clients and prospects are telling themselves. They need to see themselves in the story that begins with their challenges, problems and challenges that they do not know how to solve. You should immediately let the visitor to your site see that you know what they are going through and that there is a good chance you will know how to solve it.

It's time of the moment you expected: the elements that a website has to have. The homepage is often the first impression of your site. Long scrolling pages are the expectation these days, so think of the elements on your homepage as a chunk of a journey. Do not try to push everything above the fold, let people move forward and forward while moving.

To get the most out of your visit, consider implementing the elements below.

1. The Promise

This is what we worked on in the previous post. If you have not completed this task, do not go beyond - go back and create the title of your promise. The purpose of the promise title, above the fold on your home page, is to show the visitor that you understand the challenges they face. You need to make a promise that will solve their problems. This is the promise of a good web design agency in Dubai: "Everything you need to know about search engine optimization: We'll make your phone ring" - SEO is confusing to most, so the promise of making the phone ring is a strong beginning.

2. Call to Action

A call to action (CTA) is an image or text that prompts visitors, leads, or customers to take a specific action. CTAs help guide people through the shopping journey and advise them on next steps. Your call to action may be to request more information, schedule an appointment, or download a free report. Make sure it is relevant and useful - the days when people simply signed up to receive an email from you are gone, but people still want to be led to useful activities and resources that bring them closer to solving their problems.

3. Video

Many companies are starting to submit videos on your homepage, and for good reason! Video allows you to give people a real sense of who you are, what you stand for, and let people hear your story. It's also a great way to produce content to engage your audience. Some put it in the "It would be nice to have" category, but it's a must nowadays for small business websites.

4. Elements of Trust

You need to have elements that build trust on your home page, be it current customer logos or testimonials for your audience to read. Do you have comments or compliments that you want your audience to see? Make them easy to find and put them on the home page. This is almost a content category for many companies, as things like reviews, case studies and testimonials should be part of your ongoing efforts to build content, but once you collect them, use them to build trust and social proof.

5. Dynamic Content

It's a good idea to have features that frequently change your site on your home page. For example, place a blog or social feed on the home page that shows recent activity. It's a great way to show that your business is active and keep your content up-to-date on the homepage.

6. Content Upgrades

A content upgrade gives people the ability to download premium content in exchange for an email address or capture a lead. This is an essential element for conversion on your site. If they download that content, it expresses an interest in what you do. Take the opportunity to give them more valuable content to advance the shopping journey and nourish them up for sale.

The key is to make an upgrade, for example, highly relevant to the blog post or the content where it is presented. This is an essential element for conversion into your website. If they download that content, it expresses an interest in what you do. Take the opportunity to give them more valuable content to get them moving forward on the shopping journey and to nurture them up to the sale.

7. Essential Services

Create boxes that showcase your top products or services and include about 100 words of content with each. Since these are your top services, you will probably have full pages or sections of your site related to each, but by putting them on your homepage with accompanying descriptive content, you will also get some additional SEO value.

Characteristics of a small business website

For a small business website to be informative there are a few features that can help you meet the expectations of both developers and customers.

1. Simple and objective design:

The user must be able to understand in a few seconds what your company does, what products and services you market. If the visitor does not get this information easily, it will simply leave your site and you will miss an opportunity. Invest in a simple, objective and functional design, but which is also visually pleasing.

2. Navigability:

This is a principle for any website. If you do not have good navigability on your small business site, you are ruined. Use a few menus and, if possible or necessary, use subcategories. This makes your site visibly and pragmatically more organized.

3. Footer:

Traditionally, footers of small business sites rely on links such as privacy policies. This is important, but not to the point of being at the top of the page. Explore this area with less important information.

4. Images:

Use quality images that relate to your business. Keep in mind, however, that large images will slow down your site to load and this can cause your site's abandonment rate to increase.

5. Content:

Focus on your customer! Produce content relevant to your audience and publish consistently. Use the categories and tags to label your content, so you get the information organized and separate. Take advantage of SEO techniques to ensure that your website is well positioned in search engines such as Google.

6. Research:

Have you ever stopped to think about the importance of that little button with a little mirror on the websites that you access? Information will not always be easy to find. Placing a search field for your visitor will help you find what you want faster, as long as you have been organized in the separation and categorization of your content (the use of tags and labels that we discussed above).

7. Social Networking:

Everyone looks for a company page on Facebook. Create a fanpage there and use the other social networks to get closer to your customers.

8. Responsive site:

Most users use mobile devices, such as tablets and smartphones, to access your site. If your small business site is not accessible on all devices, you're losing not only customers, but you're also losing money.

Conclusion

A small business site must be informative, so its language must be clear and objective. While some people need information right away, others are also interested in getting to know your products / services and history more deeply. A small business site should be built on a customer-focused digital marketing strategy, that is, deliver what your customer wants, but at the same time encourage him to get what you offer. With this in mind, it is inferred that there is a perfect and universal formula for all websites. However, some structural features are common to different small business sites.