As Your Culture Goes, So Goes Your Company

As Your Culture Goes, So Goes Your Company

“Strive not to be a success, but rather to be of value.”

-Albert Einstein

Corporate culture refers to the beliefs and principles of a particular organization. It encompasses all the core values and beliefs of an organization within which employees stay devoted and motivated in contributing to the organizational interest. The culture followed by the organization has a deep impact on the employees and their relationship amongst each other.

Every organization has a unique culture making it different from the other and giving it a sense of direction. It is important for the workers to understand the culture of their workplace to adapt themselves well. A strong strategy supportive corporate culture gives a competitive edge to a business making it reap extraordinary benefits and achievement of organizational objectives. It ensures due reward and punishment for the acts of its employees directly holding them responsible for their success or decline, as the case may be. It inculcates a sense of belongingness in the employees.

Values Stronger than Steel.

-Tata Steel

This tagline of Tata steel gives a glimpse of the practices that Tata steel carries out in its day to day operations by virtue of which it is considered synonymous to “Trust” and gives the consumer a sense of security that they will never ever be cheated by this company.

Why Corporate Culture Matters:

Today, social media has become pivotal to the success of any organization that if you are not a popular brand, you are likely to perish from the market in this cut throat competition. At this stage, budding entrepreneurs create a business website to make the consumer aware of the products and services they are offering which otherwise then would never be known to the customer in the presence of big brands like Tata and Birla.

People often use social media to express positive thoughts about your products, services, and overall brand and to share negative experiences they’ve had on the Facebook page created by the company. This creates both a negative and a positive impact as one negative remark of one unsatisfied customer may tarnish the image of the company which took years to form.

Therefore, in order to have a strong strategy supportive corporate culture and making a business a “google local business”, a company must take care of the employees working in the company and cater to the needs of the final consumer which in turn will ensure the long term prosperity of the business.

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